WHO?

WHAT?

WHEN?

WHERE?

HOW?

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I'm a curious being and always asking many questions about why things are the way they are. That's when I decided to create a game of random thoughts to engage my followers on Instagram in a different way and finally answer all the questions I have. I began with a simple design and have evolved to what gets the best results and engagement with my audience.

(All data is kept private and just used to see the results of the polls.)

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Season 1

Season 2

Season 3

Season 4

77

average response

105

148

157

average response

average response

average response

29.9%

engagement rate

32.6%

engagement rate

42.5%

engagement rate

44%

engagement rate

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A picture is worth a thousand words.

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New York City gave me a beautiful canvas to work with. I wanted to show the meaning of images through a different lens. With my skills of graphic design and photography I decided to create the daily focal. 

A way of showing the story behind the image in a different way. Inviting photographers from around the world to showcase their images and share their stories. 

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Work with tennis academy to create content for activities and events.Design templates for tournament winners, past alumni, as well as social ads.

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